B2B event in Tirana,Albania – FRea project

📍 Tirana, Albania
On January 24th, under the FRea Project, we brought together tourism experts & operators from Albania, Italy & Montenegro to explore the future of tourism!

We dived into how digital tools are reshaping the hospitality industry and why digitalization is essential for enhancing the guest experience. 🌍📱
During engaging roundtable discussions, participants explored Workation trends, challenges, and opportunities in a fast-evolving landscape.
The event fostered meaningful connections, leading to new collaborations and the signing of a Memorandum of Understanding to drive future innovation in tourism. 🌟




This project is being implemented in the framework of Interreg IPA South Adriatic (Italy-Albania-Montenegro) that is co-funded by the European Union.
Interreg IPA South Adriatic

With Università del Salento Sviluppo Italia Molise SpA New Horizon NGO

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