FRea – From Fictitious to Real hotel ideas for innovative forms of tourism

Project name: From Fictitious to Real Hotel Ideas for Innovative Forms of Tourism – FRea 

Project partners

1.  University of Salento-  (Lead partner) from Italy

2.  Sviluppo Italia Molise S.p.A. from Italy

3.  PEOPLE IN FOCUS from Albania

4.  New Horizon from Montenegro

Country of implementation: Italy, Albania and Montenegro
Project Number: SA-0100063 FRea

Objectives

The overall objective of FRea Project consists of improving the ability to develop an innovative form of tourism, known as workation, which is characterized by economic and social effects. FRea Project takes advantage of digital innovations and faces some cultural disparities related to low knowledge of the target markets, needs of supporting tools, and weak networks among operators.

Expected results

  • The output consists of a joint work plan, including a toolbox of services and joint actions which will be necessary for those tourism operators who will be interested in developing the workation segment.
  • Improving the ability to develop an innovative form of tourism, known as workation, which is characterized by economic and social effects.
  • Joint work plan for the interested operators, including strategy, a toolbox of services, and actions that have to be implemented for developing the “workation” segment, as an innovative form of tourism. 

Contacts
Sandra De Iaco – Project Manager University of Salento-Dept. of Economic Sciences
E. Sandra.deiaco@unisalento.it
Sviluppo Italia Molise Fabrizio Spallone – Project Manager Sviluppo Italia Molise
E. fspallone@sviluppoitaliamolise.it
Armelia Barçi – Project Manager People in Focus E. armeliabarci@gmail.com
Nazif Velic – Project Manager New Horizon E. ngohorizonti@t-com.me

Duration: 12 months 2024-2025

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