From Fictitious to Real hotel ideas for innovative forms of tourismFRea

Project name: From Fictitious to Real hotel ideas  for innovative forms of tourism – FRea 

Project partners

1.  University of Salento-  (Lead partner) from Italy

2.  Sviluppo Italia Molise S.p.A. from Italy

3.  PEOPLE IN FOCUS from Albania

4.  New Horizon from Montenegro

Country of implementation: Italy, Albania and Montenegro
Project Number: SA-0100063 FRea

Objectives

  • Strengthening the networks of cross-border operators in the segment called “workation” while increasing entrepreneurial capacity, knowledge of the target markets, and support tools (services).
  • The communication objective is to spread the knowledge of the strategy among various actors in the tourism receptivity sector, such as hotel and non-hotel operators.

Expected results

  • The output consists of a joint work plan, including a toolbox of services and joint actions which will be necessary for those tourism operators who will be interested in developing the workation segment.
  • Improving the ability to develop an innovative form of tourism, known as workation, which is characterized by economic and social effects.
  • Joint work plan for the interested operators, including strategy, a toolbox of services, and actions that have to be implemented for developing the “workation” segment, as an innovative form of tourism. 

Duration: 12 months 2024-2025

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