Project name: From Fictitious to Real hotel ideas for innovative forms of tourism – FRea
Project partners
1. University of Salento- (Lead partner) from Italy
2. Sviluppo Italia Molise S.p.A. from Italy
3. PEOPLE IN FOCUS from Albania
4. New Horizon from Montenegro
Country of implementation: Italy, Albania and Montenegro
Project Number: SA-0100063 FRea
Objectives
- Strengthening the networks of cross-border operators in the segment called “workation” while increasing entrepreneurial capacity, knowledge of the target markets, and support tools (services).
- The communication objective is to spread the knowledge of the strategy among various actors in the tourism receptivity sector, such as hotel and non-hotel operators.
Expected results
- The output consists of a joint work plan, including a toolbox of services and joint actions which will be necessary for those tourism operators who will be interested in developing the workation segment.
- Improving the ability to develop an innovative form of tourism, known as workation, which is characterized by economic and social effects.
- Joint work plan for the interested operators, including strategy, a toolbox of services, and actions that have to be implemented for developing the “workation” segment, as an innovative form of tourism.
Duration: 12 months 2024-2025